Google Inc. (2012). 2011 Annual Report. Mountain View, CA: Google Inc.
Kirby, J. (2009). How Google really does it. (Cover story). [Article]. Canadian Business, 82(18), 54-58.
Lee, M.-j. (2010). Measuring the Usage Effects of Tying a Messenger to Windows: A Treatment Effect Approach. Journal of the Royal Statistical Society. Series A (Statistics in Society), 173(1), 237-253.
Microsoft. (2011). Our Commitment to Our Customers: Microsoft's Business Retrieved March 4th, 2012, from http://www.microsoft.com/about/companyinformation/ourbusinesses/en/us/business.aspx
Microsoft Corporation. (2011). 2011 Annual Report. Redmond, Washington: Microsoft Corporation.
Swallow, E. (2011). Android Captures Nearly 50% of Global Smartphone Market Retrieved March 4th, 2012, from http://mashable.com/2011/08/02/android-market-share/
W3Schools. (2012). Web Statistics and Trends Retrieved March 4th, 2012, from http://www.w3schools.com/browsers/browsers_stats.asp
APPENDIX: FINANCIAL RATIOS
2011
RATIO
FORMULA
VARIABLES
GOOGLE INC. (GOOG)
MICROSOFT CORP. (MSFT)
LIQUIDITY MEASUREMENT RATIO:
Current Ratio
Current Assets/Current Liabilities
Current Assets
52,758,000.00
5.919219118
72,513,000.00
2.8578804240
Current Liabilities
8,913,000.00
25,373,000.00
PROFITABILITY INDICATOR RATIOS
Return on Assets
Net Income/Total Assets
Net...
Income
9,736,000.00
0.134152726
23,468,000.00
0.209082080
Total Assets
72,574,000.00
112,243,000.00
Return on Equity
Net Income/Shareholder's Equity
Net Income
9,736,000.00
0.167443460
23,468,000.00
0.365995539
Shareholder's Equity
58,145,000.00
64,121,000.00
DEBT RATIO:
Debt Ratio
Total Debt/Total Assets
Total Debt
4,204,000.00
0.057927081
11,921,000.00
0.10620706859
Total Assets
72,574,000.00
112,243,000.00
OPERATING PERFORMANCE RATIO:
Fixed Asset Turnover Ratio
Net Sales/Net Property, Plant & Equipment
Net Sales
26,568,000.00
2.766635426
54,132,000.00
6.632197990
Net Property, Plant & Equipment
9,603,000.00
8,162,000.00
CASH FLOW INDICATOR RATIO:
Dividend Payout Ratio
Dividends/Net Income
Dividends
0.00
0
5,843,000.00
0.249029851
Net Income
9,736,000.00
23,468,000.00
INVESTMENT VALUATION RATIO:
Price-Earnings Ratio
Stock Price Per Share/EPS
Stock Price Per Share
75.3944174
32.08
41.12820512
Earnings Per Share (EPS)
